In the last decade, on-line business has flourished a lot. All of us have seen the growth of a retailer to market players. With the increase of the on-line market place share, it has become more important to take care of the user experience. Also it is crucial to track the growth and revenue of the business to make sure that you are earning from the on-line business.
When it comes to website analysis, a free tool is provided by Google known as the Google Analytic Tool. This tool make sure that you are able to notice the growth of your business. By applying simple codes Google can easily track time on site, number of visitors, on page clicks, referrals, search keywords and a lot more pieces of valuable data. Nowadays almost everyone use this tool because it is quite comprehensive and is easy to use. Moreover it is free of cost and thus offers great value to starts up and other eCommerce businesses.
However the challenge many people faces with Google is that for example, when someone places an order, you need to move to a different system to track it and in certain cases, the analytic are disconnected from the system from which the order has been placed. This is when NetSuite comes into force.
When compared with Google Analytic Tool, NetSuite can track most of the things including search keyword. For instance; in order to match up the keyword conversion from Google to NetSuite, you need to define all the keywords and then manage them in NetSuite inventory. The inventory in NetSuite will then generate unique URLs for your landing pages. These URLs can be used as landing pages for keyword campaign. After this process is completed, NetSuite will track all the information when people click through PPC ads.
Moreover you can compare the data received from NetSuite & Google Analytic Tools to get a comprehensive perspective of your website visitors. Well the function of NetSuite does not end here. Its reporting goes beyond Google Analytic. With the presence of integrated ERP and CRM, it can conveniently distinguish between a customer and a visitor. The received reports will have all the information on the visiting customers, their order history and a comprehensive view of how the customers and visitors behave on the site. NetSuite is a robust reporting system.
With NetSuite, it is easy to convert the lead as you will be tracking the activity on shopping system. At this point of time, you can view the conversion percentage, which is a lot difficult for Google to analyse. While there area number of ways to track the conversion with Google, NetSuite offers an easy and convenient way of doing the same.
So the bottom line here is that when you are using web analytic on a NetSuite site, you need to code for both the functionalities to work properly and compare the data. By coding for both the features you will get the best of both world and get an insightful web report.
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